SEO Copywriting is nothing but creating web content that is readable to human readers and as well as optimized for search engines. Search engine optimized content contains all the targeted keywords, which are woven into the content in a natural way, in a smooth flow where the meaning of the sentence can be easily understood. The keywords are then located by the search engines and used to rank your site in the search results. The majority of people end up unhappy with SEO copywriting results because keywords are introduced with no thought for the text and the result is usually content that lacks any meaning. When referring to skilled copywriting, though, the terms are added as an integral part of the content and not just added randomly. This article will cover hints and tricks on effective SEO copywriting and the correct method of doing it.
Developing high-quality content that readers connect with is the first rule of SEO copywriting. The content was always the king and will always dominate other areas of a website. The major search engines, such as Google, value useful content that is well written and properly structured. If your readers find value in your content, they will not only link to it but they’ll tell others about it, spreading it by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results.
One of the most important factors to SEO copywriting is using variations on keywords while also keeping them relevant to the content’s title. Your content must not use repetitive keywords, then, or the search engines won’t see your articles as very informative. However, if you use a wide level of vocabulary that is topic-related, the engines will see your page as an authority on the subject. Google uses a technology called LSI or Latent Semantic Indexing for determining how valuable a piece of content actually is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for.
There is another SEO copywriting technique that helps to make your information more readable and that’s to use lists or bullet points to break your content into small chunks of information, which is also beneficial for the layout of your website. This makes it very easy for the reader to be able to scroll back whenever he or she wants without having to search through loads of content. The reader can easily scan through the copy and get a quick summary out of it, if they don’t want to read it all.
Images are usually described with captions which are ignored by readers. Remember that Google understands both images and their uses.
So it’s important that you use captions and start them with your targeted keywords, as it helps Google figure out what exactly you’re up to. If you want to rank well and get organic traffic that converts, you really need to write for the search engines.