Copywriting for SEO essentially means that web content can be read by humans and is also optimized for search engines. While search engine optimized content includes all the keywords that are being targeted, they are inserted in such a fashion that the overall readability of the sentence is not compromised. Search engines then discover the terms that will be used to rank your site in the SERPs. People are usually disappointed with SEO copywriting because it is usually not done right and keywords are inserted randomly with no thought to readability and thus the content loses all meaning. Skilled SEO copywriting, on the other hand, leads to readable content because the keywords are added as a natural part of the text. In this article we will be talking about various tips on what makes SEO copywriting effective and how to do it the right way.

Maintaining a high content to code ratio is critical for your SEO if you really want long term results. What does it mean? Put in simple terms, your content to code ratio is the balance of text and code within your page. To check this, look at the HTML code, which can be seen by viewing the source code within your webpage. Your text must be higher than the HTML code, to get a good ratio. The search engines will love your site if you get this ratio right. By having more text and less code, the cleaner your site will be, and the higher you’ll rank in the search engines.

You must bold words when needed – for what reason? This is mainly because people see bold words as strong hooks that attract attention to the prominent words. Google knows this fact and they also are aware of how a guest will view bolded text. As bolded text is important to human readers, Google employs it as an SEO element. Your ultimate goal with your content should be to offer search engines what they need to rank your page higher while, more importantly, also impressing your target audience.

Don’t use frames on your site, because they’re useless when it comes to SEO. Frames typically aren’t user friendly and they make navigation rather difficult, so search engines often find it difficult to identify pages with frames. They’ll leave no chance of getting the website indexed and ranked with search engines. If you do use frames, only your homepage will get indexed. To put it more simply, frames serve no purpose so it’s best not to use them. If you want to rank well and get organic traffic that converts, you really need to write for the search engines.