SEO copywriting is nothing more than writing for the search engines. In other words, you’re writing for the web, keeping in mind not only your prospects but also the search engines. So you’re writing content for a site that makes sense to the person reading it but also ranks you higher in your search engine results. This is not by any means keyword stuffing. It’s not as easy as just taking the copy from your site and then filing it with keywords wherever you’d like. SEO copywriting works because today’s search engines look for pages that include original content and that are also updated regularly, which will rank your page higher on the search results page. If you wish to achieve both of these targets, you must employ SEO copywriting methods. This article will be offering various methods for receiving the most out of your website so that you can get targeted traffic from all the major search engines with the right content.
Writing for the search engines requires knowing who your target market is. This is necessary because without knowing your target audience, it won’t be possible to know what keywords to use. Your choice of keywords will make or break your campaign, and the only way to get it right is to research and understand your niche market. Once you acquire this information, you can then write effective copy that has all the appropriate keywords. For instance, a Yoga site would require looking into the topic to find keywords that are right for targeting. When you’re writing the title, use the h1 tag since Google highly values it. But you have to make sure the words present in the title are also found in the text. Although most people ignore this aspect, h1 tag is one of the most important tips anyone can give you for a quick boost in your rankings. Also, you’ll want to include the h2 tag for the sub headings.
Always focus on offering meaty content. Make sure all the copy you offer on your site is no less than 400 words. The more content you write for your site, the better. If the information you’re giving away is indeed valuable, then you should aim for at least 1,000 words on the page. While there are many factors that go into making a site search engine friendly, high quality content with the correct keyword density will always remain the most important element.