When you are involved in your web business, you will either learn and move forward or just the opposite. Some of the best learning tools we have at our disposal, if we actually use them, are the mistakes that we make. But you can also learn from the mistakes of other people, too, and this is using leverage. You will buy products to learn new things about IM, so you should also learn from those who know. In this article we are going to go over some of the bigger mistakes that people make when they tackle their own SEO.

Paying for traffic that you can get for free. You should never pay for the traffic that goes to your website. Paying for traffic is considered a “black hat” technique and if you get caught doing it you are going to be severely penalized by the Google spiders. Google will not hesitate in de-listing your websites for this type of traffic. You do not want this! It is possible to get free traffic, as you will soon see, without having to pay for visitors to come to your website. Paid traffic will cost you a lot more than you think. Save your money, your time and your dignity by building your links and traffic organically. Your Google ranking will increase as a result of these efforts.

The first thing to consider is whether or not Google tracks your activities. What you’re doing with search engine optimization may be monitored by Google, but there is no hard proof of this. Most people assume that they do which is a smart move. A bad move on anyone’s part would be to get thousands of links going back to your website in the period of a few days using an auto submitter. Google will notice that. They’ll probably declare you a spammer when they do. It will be harder to rebuild after being labeled a spammer or making the spiders mad. Your best bet pretend that you’re Mom is watching you – this is exactly what Google is probably doing when you do SEO online.

Don’t use the same anchor text every time. People that do online marketing, and try to rank for certain keywords, will often have two or three that they want to rank for. Everybody has this goal. You should not limit your keywords, however, to just one or two keyword phrases. You should really avoid doing this, mostly because it is boring for all those involved. When you have a lot of content, say, on a webpage, this can be regarded by the Google spiders as a form of keyword stuffing because these keywords will appear so many times. Stay away from this. You need more variety. This means you need to mix it up. In the beginning, search engine optimization may seem tricky and hard to understand. The truth is that even when you think you know what you are doing, you can still make mistakes. In this article, you have only read about a few common ones. In fact, there are many more mistakes that you could potentially make each and every day. When you are done reading this, you will be able to avoid some of the mistakes that we have discussed.