Local SEO is becoming the in-thing nowadays, especially considering the fact that marketing based on location is quickly bringing up the rear. This article will look into three highly efficient local SEO techniques that will help skyrocket the rank of your business in the SERPs for the keywords of your choosing.
Just like with anything else in business, there is a little bit of a learning curve with local SEO – but it’s easy to do. One useful aspect of local SEO is finding information that is connected to your business but exists on other websites. There are specialized content services that have the ability to find anything about your business that has been mentioned. Two sites, infoUSA and Localeze will help your local SEO efforts if you list your business website with them.
When creating the content of your site, target it towards the local area you want to rank for. This will make your site more attractive to local internet users and also to the search engines. So, you have to create content that discusses matters that are related to the area you are aiming to rank for and that are important to the people there. You should write on subjects that are relevant to them in more than one way. If you thing outside the box, it will make things easier because you want to establish a connection at a local level and you can only do this if your content is related to their interests.
Last but not the least; go ahead and add a local phone number to your site. Ensure that your number is written out in text form as the search engines won’t be able to understand it then. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
Why? The problem is they don’t clearly indicate your location on their own, even if they look great and professional. So try to keep your phone number as real as possible.
There are lots of businesses, offline types, that are enjoying more traffic simply because they used local SEO. At least it’s not hard to do, and it really isn’t – you just need to learn from a reputable and accurate source. You can get fast results from proper local SEO, and lots of people have done it. You can paint yourself in a corner if you suddenly start getting a lot of inquiries and extra business. This kind of traffic you can get is much different from the regular organic search traffic.